9 articles in Insights
Fragments of real AI conversations are surfacing as ordinary queries. They're UI-only, invisible to the API, and there's a working regex to pull them out.
Google's August spam update ran Aug 18-21 — its longest of 2026. Most of the drops being blamed on it started before it did. Here's the five-minute date check.
Astra beats Claude on four benchmarks. The ARC-AGI-3 score everyone will quote depends on an expensive stateful harness — stateless API calls score 17-63%.
Pew tracked 68,879 real searches: users click a link inside an AI summary just 1% of the time. Here's why brands still fight to be cited — and how to measure it.
OpenAI opened self-serve ChatGPT ads on July 22, 2026, targeting conversational context instead of keywords. Here's what's real, what's hype, and why Q3 should be a learning budget.
July reshaped the SERP itself — news carousels and generated images inside AI Overviews — while the June 24 spam update still distorts traffic reads. Here's how to separate them.
A breakdown of 680 million AI citations shows Reddit and Wikipedia dominate ChatGPT, Google AI Overviews, and Perplexity. Here's what it means for your GEO strategy.
Google now generates an AI answer for every query. Here's what the July 2026 shift to Gemini 3.5 Flash means for rankings, clicks, and SEO strategy.
Google Search Console now reports AI Overviews and AI Mode impressions. Here's how to read the new Generative AI performance report and use it.
